Custom logic
Pricing engines, calculators, and rules that no builder will hold.
When the platform says no, we write it.
Some builds do not fit inside a builder. When the logic is the point, we write real software, deploy it, and hand you the code.
Twenty minutes. We look at how work moves through your business and tell you what we would fix first. No pitch.
01 / The problem
You already found the ceiling
You know the shape of this one. The build works for everything except the one thing the business actually runs on. Pricing that depends on six variables. A handoff between two systems that refuse to talk. A calculation nobody else does the way you do it, which is exactly why customers come to you.
So you work around it. A spreadsheet on the side. A manual step someone has to remember. The system is ninety percent automatic and one hundred percent dependent on a person.
02 / The workaround becomes the process
The workaround becomes the process
Workarounds do not stay small. They get documented, trained, and inherited. Two years later it is just how the company does things, and the thing you were trying to automate is now the most fragile part of the business.
03 / Why us
We reach for code when code is the honest answer
Most of what we build does not need this. We will say so. We would rather put you on a platform you can maintain yourself.
But when the logic is genuinely custom, a builder will not hold it, and pretending otherwise costs you a rebuild. We develop in Replit, which means fast deployment, real infrastructure, and no long runway before you see something working. You own the code and the repository at the end.
04 / How it goes 03
How it goes
01
Twenty minutes
You walk us through the logic. We tell you whether this needs code or not.
20 minutes 02
Scope and number
You see exactly what gets built and what it costs before anything starts.
In writing 03
Build and hand off
We build it, deploy it, and hand over the code and the repository.
Yours to keep 05 / What we build 04
What we build
Integrations
Two systems that do not talk, made to talk, reliably and without a person in the middle.
Internal tools
Software built for one job that you do a hundred times a week.
API work
Connections to the software your customers or suppliers already require you to use.
Everything is quoted after we talk. Most projects start around $3,500, and you see your number before anything begins.
06 / What changes
What changes
The workaround is gone. The step that needed a person happens on its own, the same way every time, including the weeks you are not there. And the thing that makes your business different stops being the thing that slows it down.
07 / FAQ 04
Questions that come up before the call
Do we need custom software, or would a platform do it?
Usually a platform does it, and we will tell you that on the call even though it is the smaller project. Custom is for the builds where a platform genuinely cannot go.
Who owns the code?
You do. You get the code and the repository. No license, no lock in, and you can take it to any developer later.
Why Replit?
It is the environment we develop and deploy in, which keeps the timeline short and the infrastructure out of your way. What you receive is standard code you own, not something that only runs on one platform.
Can this connect to our Airtable base?
Yes, and it often does. A common build is Airtable for the operational data with custom code handling the logic Airtable will not. See how the platforms fit together →
Next step
Let's see if this actually needs code
Twenty minutes. You walk us through the logic. We tell you whether this needs code or not, and what we would build first either way.