Field agents
Real work on every record. Reading a messy inbound inquiry and pulling out quantity, timeline and scope. Summarizing a long email thread into a job note. Categorizing and routing without anyone touching it.
Airtable, built around your business instead of the other way around
We design and build custom Airtable systems for businesses that quote their own work, including the AI that earns its place and honesty about the parts that do not.
Twenty minutes. We look at how work moves through your business and tell you what we would fix first. No pitch.
01 / The problem
You already tried building it yourself
Most people who call us have an Airtable base already. It started as one table, grew to eleven, and now nobody but you can find anything in it.
Or it stalled. You got the tables right and never built the interfaces, so your team went back to the spreadsheet. Or the automations fire at the wrong time and everyone learned to ignore them.
That is not a you problem. Getting data into Airtable is easy. Designing something a team will actually use every day is a different skill, and it is the one nobody tells you that you need.
02 / What a half-built base costs
A base nobody trusts is worse than no base
When the system is only partly right, people keep a shadow copy. The spreadsheet stays open. The text thread keeps running. Now the job lives in seven places instead of six, and you are the only one who knows which one is current.
Left alone, that base becomes something you are afraid to change, which means it stops growing with the business. Two years later you are paying for Airtable and still quoting at 10pm.
03 / The obvious question
Airtable can build itself now. That's fair, and here's the honest answer.
Omni will generate tables, interfaces and a working app from a description. It is genuinely good. If your process is simple, you may not need us at all, and we will tell you that on the call.
What it builds is exactly what you described. Which means the result is capped by the quality of the question, and most people do not yet know what to ask for. The parts that go wrong are the ones you cannot see from inside your own business. Which fields you will need in eight months. Where the approval step actually belongs. Which manual step is worth keeping manual.
We spend most of a build deciding what not to automate. Omni will never tell you that, because you did not ask.
04 / Why us
We build in Airtable every week
Including the bases behind Pricely, GroupKit and Packed. Those are live products with paying users, not demos.
We will also tell you when Airtable is the wrong answer. Sometimes the thing you need is real software, and we build that too, so we have no reason to sell you a base that will not hold it.
05 / AI, specifically 04
What it does, on your records, today
Build acceleration
We use Airtable's own AI to get to a working structure faster, which means you pay us for judgment rather than for typing.
Drafting
The follow-up on a quote that has gone quiet, written in your voice, ready for you to send or ignore.
Where we tell you not to use it
Pricing your work. Anything where a confident wrong answer costs a customer. We point at those and leave them alone, and it is usually the most valuable thing we say all project.
06 / How this goes 03
Three steps, and you see the base before we build it
01
We talk
Twenty minute call. You walk us through how a job moves from inquiry to paid.
20 minutes 02
We map the base and quote it
Tables, interfaces, automations, and what we are deliberately leaving manual. You see it before anything starts.
In writing 03
We build it and hand it over
We sit with your team while they use it, then hand over the base.
Yours to keep 07 / What you get 07
What a build includes
Not all of it at once. We start with the stretch costing you the most.
- An inquiries table that arrives structured and priceable instead of as a paragraph
- Jobs from quote to paid, with a status anyone can read
- Approvals with a record, not a text thread
- Customers with history and reorder prompts
- Interfaces built for the people using them, so nobody touches a raw table
- Automations for the follow-up that keeps getting forgotten
- Field agents where they earn their place
08 / What it costs, and what you own
You own the base
No monthly fee to us. You pay Airtable directly and you own the base. If you fire us tomorrow, you keep everything, and any Airtable consultant can pick it up.
Everything is quoted after we talk. Most projects start around $3,500, and you see your number before anything begins. How we price →
Airtable is not always the answer
Most of the time it is, which is why this is the page we point people to first. But when clients need logins of their own, or the thing is customer facing, or the logic will not fit inside a base, we build it somewhere else and say so. See how we pick →
09 / What it looks like after
One base, and your team opens an interface
Not a table. A new job comes in already structured. Status is visible without asking you. The follow-up went out on day five whether or not anyone remembered.
And when the business changes, the base changes, because it is yours.
10 / FAQ 02
Before you book
What if Airtable is not the right fit for us?
Then we say that on the call. We also build in Zite, Lovable, and custom code, so the recommendation is not a sales decision. Compare the platforms →
Can Airtable handle a client portal?
To a point. For light sharing, yes. For real logins, permissions, and clients moving through their own workflow, we usually build that layer in Zite on top of the same data.
Next step
Tell us where it hurts
Twenty minutes. You walk us through how a job moves from inquiry to paid, and we tell you where we would start. Sometimes the answer is that Omni will do it and you should go build it yourself.