Every business has a process the software doesn't have a field for
We build custom Airtable systems that fit how you actually work. Quoting, job tracking, approvals and follow-up, shaped around your process instead of somebody else's idea of it.
Twenty minutes. We look at how work moves through your business and tell you what we would fix first. No pitch.
You're quoting at 10pm again
We know because we do this too. One of us runs a print shop in Colorado, and the first version of this got built because nothing on the market fit the way we worked.
Here is what it looks like. Approvals live in a text thread. Somebody asks where a job stands and the answer is in your head, or a spreadsheet, or an email from three weeks ago. The busier you get, the worse it gets, because every new job adds another thing only you can do.
The work is coming in. It just moves through six places that do not talk to each other, and you are the part connecting them.
This does not fix itself as you grow
It gets worse, because growth adds volume to a process that only works when you are personally touching every job.
A year from now, the same setup means you are still the bottleneck, still quoting at night, and still unable to take a week off without the work stopping. The quotes that go cold keep going cold. The customer who should have reordered still has not been called.
None of that shows up on a P&L. It shows up in your evenings.
Four places work falls on the floor
Between somebody wanting the work and you getting paid for it, a job passes through four stages. Almost nothing is lost doing the work. It leaks at the joins.
Capture
They find you and ask what it costs. Your form asks for a name and a message, so your first reply is another question instead of a number. The inquiry arrives unpriceable.
Quote
Priced from memory, differently on a Thursday than a Tuesday, and nobody else in the business can do it.
Run
The week lives on a whiteboard. Approvals live in a text thread. What happens when one job slips lives in your head.
Get paid, then get them back
Invoiced from memory, chased by text. The repeat customer who should be automatic starts from scratch every season.
We ship and support real software, not just talk about it
We build in Airtable every week. Pricely, GroupKit and Packed are live products with paying users, built by us and maintained by us.
Shipping something is one thing. Supporting it for years is the part that tells you whether someone can be trusted with a build.
Alpine Apparel CoCastle Rock, Colorado
Before
The production schedule lived in my head. I tried a few of the industry platforms and none of them fit how we actually worked, and the ones that came closest cost more than they were worth at our size. So the schedule stayed in my head.
Quotes took about thirty minutes each, which meant I put them off. Client updates were template emails I was supposed to send and regularly forgot, so customers checked in instead. Every one of those check-ins was a job I had to go look up.
What we built
Our pricing logic in the system, so a quote is assembled instead of reconstructed. A production schedule that reflects real capacity instead of my memory of it. Automated status notifications that go out when a job moves, without anyone writing them.
Status emails
I don't write them anymore
Customers are better informed than they were when I was doing it manually, and they have stopped checking in, because they no longer need to.
Quotes
30 minutes to under 5
The bigger change is that I stopped putting them off, and faster replies have won us work we would have lost to whoever answered first.
Capacity
I can see it
Turnaround estimates are based on the actual schedule now, so what I promise is closer to what happens.
None of this was ambitious. It was three problems we had tolerated for years, fixed one at a time. That is the same order we would fix yours.
Tools we build with
- Airtable
- Replit
- Supabase
- Lovable
- bolt.new
- GitHub
- Claude
- Cursor
- OpenAI
- Clerk
- Zite
- Retool
The tooling is not the hard part. Knowing what to build with it is.
Three steps, and you know the number before anything starts
We talk for twenty minutes
You walk us through how a job moves from inquiry to paid. We tell you where we would start, whether or not that involves us.
20 minutesWe show you the build and the price
Scoped after we talk, quoted before anything begins. No open-ended hourly, no surprise invoice.
In writingWe build the base and hand you the keys
You own it. You pay Airtable directly. No monthly fee to us, and no platform you have to leave to get your data out.
Yours to keepThree ways in, depending on where yours is leaking
Airtable systems
Where the work lives once it arrives. Quoting, jobs, approvals, follow-up. One base, built around your process, with the interfaces your team actually uses.
How we build them →Custom software
When nothing off the shelf covers the thing your business does differently. Portals, internal tools, customer-facing apps.
What we build →The front door
Most businesses leak hardest where work comes in. A site that gets found, is believed on a phone, and asks the questions that make an inquiry priceable.
See what's included →Not sure which platform the build should live on? See how we pick between Airtable, Zite, Lovable, and custom code →
Stop bending your business to fit the software
Every all-in-one platform makes the same trade. You get a lot of features, none of them built for the way you actually run a job, and you spend the next two years working around the parts that do not fit.
You rent it forever. You never own the thing your business runs on. And the one process that makes you different from your competitors is the one thing it has no field for.
Your business is not generic. Your system should not be either.
The version where you're not the bottleneck
- Quotes go out the same day, from a form that already collected what you needed to price them.
- Anyone on your team opens one interface and sees where every job stands, without asking you.
- Approvals have a record. Follow-up happens on its own. The customer who reordered every March gets called in February.
- You take a week off and the work keeps moving.
Next step
Tell us where it hurts
Twenty minutes. We look at how work moves through your business and tell you what we would fix first, whether or not that involves us.