Straight away
Three findings on screen the moment you finish — where the chain is breaking, based on how work actually reaches you today.
The full assessment · Five minutes · Free
Where is your shop leaking work?
Between someone deciding they need shirts and you getting paid for them, there are five places the job can fall on the floor. Most shops are losing work at three of them and can only see one.
Fourteen questions tells me which ones. You get the findings, I open your site myself, and this quarter finishing it enters you to win a website built free.
Q3 2026 · finish the assessment to enter · one shop wins a free build
01 — The problem
Why "we should redo the website" never changes anything
Because a website isn't one thing. It's a chain, and a chain doesn't care how good your best link is.
01
Found
Page four for the search your customers actually type.
City-targeted structure and a Google listing that agrees with your site.
02
Believed
Looks like 2011, slow on a phone, gone in four seconds.
Your real work, sharp, under two seconds, in one hand.
03
Understood
No minimum, no turnaround, nothing about artwork.
The four standing questions answered on the page.
04
Captured
Three fields, then "do you do shirts? how much?"
A quote request that filters below-minimum jobs before you see them.
05
Routed
Buried in an inbox under a supplier invoice.
A scannable notification and a structured record you own.
Fix the design and leave the form alone, nothing changes. Fix the form and stay invisible on Google, nothing changes. That's the part nobody mentions before they invoice you.
02 — What you get
What you get, in two parts
The questions tell me how work reaches you. Looking at your site tells me what it's doing about it. You need both, so you get both.
Within two working days
I open your site and send what I see. Where you rank for your town, what your quote form is costing you, and the one thing worth fixing first. Written by me, not generated.
Either way
One fix you can do yourself this week without hiring anybody. And if a new website isn't your problem, I'll say so — I'd rather tell you now than take the job and have us both find out later.
Short on time? There's a
two-minute site audit
instead — your URL, your town, and I'll look. Same human look at your
site; you just don't get the operational read, and it doesn't enter you
in the giveaway.
03 — Q3 2026
One shop each quarter gets a website built free
Finishing this assessment is how you enter — there's no separate form, and the two-minute audit doesn't count. The last question asks what winning would actually change about your week, and I read every answer myself.
Enter Finish the assessment and answer one more question
Not what a website would do for you — what would change about your
shop and your week. That's what I'm reading for.
Closes September 30
One entry per shop per quarter. Winner announced the first week of October.
You get The full six-page build, free
Copy written for you, a quote form that filters below-minimum jobs,
local SEO, launch. The same build I charge for.
I ask Let me write it up honestly afterwards
Numbers and all, including the parts that didn't work. That's the
only string attached.
Didn't get picked last quarter? Enter again — each round starts fresh,
and applying twice tells me something.
04 — Fit
Worth four minutes, or not
Take it if
- You print, embroider or decorate, and quotes arrive by phone, text, email and Facebook all at once.
- You spend real time on jobs that were never worth taking.
- Somebody in your shop re-types the same order into a second system.
- You've been meaning to sort the website out for two years.
Skip it if
- You want an online store or a team store. Different build, and I'm not the right person.
- You're happy with how work comes in. Genuinely — keep your four minutes.
Start here
Fourteen questions
Leave the optional ones blank — it saves as you go. Bring your website address and the town you want to be found in; those two are what I check your site against.
The fine print, such as it is
Does this cost anything?
No, and there's nothing to buy at the end. You get the findings whether or not we ever speak.
Am I going to get sold to?
You'll get your results, and occasional email about how other shops fixed the same things. One click stops it.
What's the difference between this and the free site audit?
The audit is two minutes — you give me a URL and a town, I look at the site and reply. Always open, nothing else to it.
This is the longer one. It asks how work actually reaches you, not just what your website looks like, so the findings cover the whole path from enquiry to paid. It's also the only route into the giveaway.
Is this actually free, or is it a sales call in disguise?
Free, and it isn't a call — you never have to speak to me. I look at your site and email you what I find. If you want to talk afterwards there's a link, and if you don't, you keep the findings.
Do I need to know anything technical?
No. "I don't know" is a valid answer to every question on there, and on a couple of them it's the most useful one.
How is the giveaway decided?
I read the entries and pick one — it isn't random. Entries for Q3 2026 close September 30 and I announce the first week of October.
One winner and one entry per shop per quarter. Enter again next round if you're not picked.
Five minutes to find out where the work is going
And this quarter it puts you in for a free build. Or book twenty minutes with me instead — both get you to the same answer.