You're one of the best shops in the county and your website says otherwise. That gap costs you the jobs you'd most want — the school district, the brewery, the company ordering 300 polos — because those buyers check before they call.
I build the whole front door. Found on Google in your town, looks like the operation you actually run, answers the questions people always ask, and turns a stranger into a job you can price — in five business days.
I already build software print shops use every day — Pricely for quoting, GroupKit for group orders, Packed for fulfillment. Websites are the piece I hadn't done yet.
Who's behind this
I'm Jesse Poteet. I build software for print shops. Three products, all live, all free to try:
Before these, I spent years as an Airtable developer building operational systems — for small businesses and for teams inside large organizations. Same discipline, bigger spreadsheets.
So I know this industry from the inside: minimums, stitch counts, art files, the August rush. The one thing I haven't done yet is websites — you'd be among the first shops I build one for. That's reflected in what I'm charging.
01 / The diagnosis
Between a stranger needing shirts and you having a job on the schedule, there are five links. Most shop websites are broken at three or four of them at once — which is why “we should redo the website” never seems to change anything.
Page four for “screen printing [your town].” The shop across the street with worse prints is at the top.
City-targeted page structure, print-shop schema markup, and your Google listing lined up with the site — character for character.
They land, it looks like 2011, loads slow on their phone, and they're gone in four seconds. You never existed.
Your actual work, big and sharp, on a site that loads in under two seconds and looks right in one hand.
No minimum listed. No turnaround. Nothing about artwork. So they email to ask — or they don't bother.
Minimums, turnaround, methods, and “what file do you need” answered on the page, before anyone has to ask.
A three-field contact form produces “do you do shirts? how much?” — and a week of back and forth.
A quote request that asks the six things you need to price the job, takes the artwork, and filters what's under your minimum.
It lands in an inbox with 200 other emails. Two days later you find it under a supplier invoice.
Scannable notification, a structured record you own, and — if you want it — straight into Printavo as an inquiry.
Fixing one link doesn't help. Good SEO pointed at a site that looks dated just gets more people to leave. A perfect quote form on a site nobody finds never gets used. They only pay off together — which is why this is one package and not a menu of services.
02 / Found
Nobody local is beating Custom Ink for “custom t shirts.” That fight is over. The one that matters — and the one you can win — is “screen printing near me.” Whoever's searching that has a deadline.
Every page title, heading, and description targets the town you actually want work from. Not “nationwide” — nationwide is how local shops disappear.
Structured markup that tells Google specifically that you're a print shop, where you are, what you offer, and when you're open. Most shop sites have none of it.
Name, address, and phone matched to your Google Business Profile exactly. A mismatched comma is enough to suppress you in the local pack — and it's the most common thing I find.
03 / Believed
Your Instagram is better than your website. That's backwards — Instagram is where people admire your work, but the website is where a purchasing manager decides whether to trust you with a $4,000 order.
Longmont, Colorado
Custom Screen Printing in Longmont
Team shirts, brewery merch and event runs — printed in town.
Get a quote →Longmont, CO
Custom Screen Printing
Get a quote → Call the shopUp to 24 of your own prints, compressed properly and captioned so they work for search as well as for eyes.
Most local business sites take five or more on a phone. Speed is the cheapest credibility there is, and almost nobody in this industry has it.
Most of your visitors are on a phone, standing somewhere. Tap-to-call, thumb-reachable quote button, no pinching.
04 / Understood
Every shop answers the same four questions by email, ten times a week, forever. Putting them on the page is the single highest-value hour of work on the whole site — and it's the part a general web designer doesn't know to build.
A real table: method by method, with turnaround and a starting price. Most shop sites hide this or leave it off, which is exactly why they field the same conversation endlessly.
Stated plainly, with rush terms, and framed correctly — turnaround starts at art approval, not when they hit send. That one sentence prevents a lot of arguments.
Vector versus raster explained without making anyone feel stupid, plus your art fee stated up front. This is the single biggest source of friction in the industry.
Answered honestly, including when the cheaper method is the right one. It reads as confidence, and it's a page people actually find on Google.
A generalist builds you a beautiful “Contact Us” page. They've never had to explain to a customer why their JPEG won't print — so it never occurs to them that the answer belongs on the website.
05 / Captured
This is where most of the money leaks out, because a generic contact form turns a ready buyer into a week of email.
“Hey do you guys do shirts? Need some for my team. What do you charge?”
You write back with six questions. He answers two of them, three days later.
You price it in four minutes, on your phone, standing at the press.
“Screen printing starts at 24 because of setup costs. For 8, DTF is a better fit — same look, no setup fee.” A job you'd have turned down becomes a job.
A straight answer and somewhere else to try. Costs you nothing, takes zero minutes, and the eight-shirt guy never reaches your inbox.
Up to 20MB a file, five files, real .ai and .eps — not the
8MB cap most form tools quietly fail at.
06 / Routed
A quote request that sits unread for two days is the same as one you never got. Every request emails you with a subject line you can triage from your lock screen, and drops into a record you own.
Included
One row per lead, every field, artwork attached. You can finally answer “how many quote requests did we get last month, and how many turned into jobs?”
Add-on · $350
Web form to Printavo inquiry, automatically. Same for YoPrint. No re-typing a customer's details into your own software.
Later, if you want it
Nudges on quotes you haven't answered, art status, quote-to-close reporting. That's my day job — but you don't need any of it to get value from the website.
07 / Why not just any web guy
A good generalist designer will build you a good-looking website in six weeks for three thousand dollars. Here's what they won't do — not because they're bad, but because they've never stood in a print shop.
A general web designer
Someone who only builds print shops
Asks what pages you want, then waits for you to write the content.
Asks your minimums, turnaround, and which customers you want more of — then writes everything.
Builds a “Contact Us” page with name, email, message.
Builds a quote request around the six variables that actually price a decorated-apparel job.
Doesn't know a minimum exists, so it never makes it onto the site.
Puts the minimums table on three pages, because it's the most-read content you have.
Accepts whatever logo file you send and hopes for the best.
Explains vector versus raster to your customers, and states your art fee before it becomes an argument.
Has never heard of Printavo, YoPrint, or SanMar.
Can route your leads into the software you already run.
Six weeks, $3,000+, and three rounds of “what do you think?”
Five business days, one round of changes, fixed price.
Speed isn't a shortcut here. It's what happens when every question has already been answered for the industry, so the only thing left to gather is what makes your shop different.
08 / The package
A fixed package, not a blank cheque. That's the only reason it's five days and $500 instead of six weeks and five thousand.
09 / The five days
The clock starts when your intake form and photos are in — not when you pay. Nothing here needs more than about twenty minutes of your time in total.
10 / Where shops go next
The website is where most shops start, because it's the piece leaking work today. But the rest of your shop has the same problem, and some of it I've already built — you can go use it this afternoon without hiring me for anything.
Already built · free to try · nothing to hire me for
Pricely · from $0
Sixteen pricing engines across screen print, embroidery, DTF, and laser. Cost-plus, stitch tiers, quantity breaks. Track quotes won and lost, and why.
pricely.inkGroupKit · from $0
A coach orders 30 jerseys, every one a different size, name, and number. One link, a passcode, and a production-ready summary instead of a two-week email chain.
getgroupkit.comPacked · from $0
Pack orders into boxes, buy discounted USPS, UPS, and FedEx labels, print packing slips, and send branded tracking emails. Ship, deliver, or hand off at the counter.
packed.inkBuilt for you · quoted per job
11 / Price
I put my price on my own website for the same reason I'll put your minimums on yours: it saves us both the dance. Everything further up the ladder gets quoted per job, because it depends entirely on how your shop runs — but the website is a fixed thing, so it gets a fixed number.
The first five shops pay $500. Websites are new for me and I want five builds I can point to. You get the price; I get a case study and a testimonial if you're happy. That's the whole trade and there's nothing else in it.
Complete front door
$500 $1,750
Optional, after 60 days
$49/mo
The monitoring is the point. A form that quietly stops delivering costs you jobs you'll never know you lost.
5 days
From your intake to live, or the care plan is free for six months.
<2s
Page load on a phone. Most local business sites take five or more.
6 fields
Every quote request arrives complete, or I fix the form that day.
12 / What I'll put in writing
Counted from the day your intake and photos land. If I slip and it's on me, your first six months of the care plan are free.
Quantity, method, colors, locations, in-hands date, artwork. If a request reaches you missing a field the form should have caught, I fix it that day.
Set to your real numbers, tested three ways before launch — over, under, and with a full-size artwork file.
Domain in your name, at your registrar, on your card. Leads in your database. If you ever want to walk, you take all of it and owe me nothing.
13 / The obvious questions
They could build you the pages. What they can't do is know what belongs on them.
A generalist has never had to explain to a customer why their JPEG won't print, never watched a shop lose an afternoon to someone who wanted eight shirts, and doesn't know that 24 is the number everything hinges on. So they'll ask you what content you want, and you'll be back to writing your own website at 10pm.
I've made those decisions once, for this industry, and now every build starts from them. That's the whole product.
Most shops do. Three questions: does it show up for your town, does it state your minimum anywhere, and does the form ask for quantity and artwork?
If the answer's no to any of those, the site isn't broken cosmetically — it's leaking at a specific link. Send me the URL and I'll tell you which one, for free.
That's your store, and it's good at what it does: letting customers you already have reorder without calling you.
What it isn't doing is showing up when somebody in your town googles “screen printing near me,” and it isn't qualifying a stranger before they reach you. Those are different jobs. I do the front door, and it feeds people into the store you're already paying for.
No catch, and it's temporary. I've built software for this industry for a while, but websites are new for me and I want five I can point to. After the fifth it's $1,750 — same package. You're not getting a lesser version; you're getting the founding price for being early and for letting me write about it afterwards.
I know the one, and it's not a bad deal if what you want is a template site up cheap.
The difference is what's underneath. Their form emails you a name and a message; mine
filters on your real minimums and takes a 20MB .ai without choking. Their
site is a brochure; this one is built around how a decorated-apparel job actually gets
priced. If that distinction doesn't matter to you, take the cheaper one — genuinely.
A fifteen-minute form and a folder of photos. Maybe twenty minutes on the phone if something's unclear. I write every word. That's the entire ask, and it's less time than you'll spend this week on quote requests that go nowhere.
You get one round of changes — one list, within 48 hours of me sending the link. That constraint is deliberate; it's what keeps this at five days and $500 instead of drifting for a month.
In practice I'm not guessing: everything on the page comes from your intake and your own words, so the review is usually wording tweaks and photo swaps, not a redesign.
You'll know at thirty days, because I'll send you the numbers whether they're good or not.
What I'd expect early: quote requests before rankings. Your existing customers and referrals start using the form immediately, and those requests show up complete instead of as a text at 9pm. Search traffic takes longer.
14 / Fit
This is for you if
Probably not for you if
Free · no pitch · reply within one business day
No pitch deck, no discovery process. Email me your shop name and I'll reply with which of the five links your website is losing work at right now — whether or not you hire me.
Jesse Poteet · Operator Stack. I build software for print shops — Pricely, GroupKit, and Packed — plus custom Airtable systems and internal tools. This is the same thinking, pointed at the front of your business instead of the back.